Digital Marketing

 Digital Marketing refers to the promotion of product , brands or service using digital channel such as search engines , social media platform , email and websites  Key components of Digital Marketing  1. Search Engines optimization  Optimizing website content to rank higher in search engines result pages (SEO) 2. Pay- per-click Creating and publishing online ads that are paid for each time to click on them  3. Social media marketing  Using social media platform to promote a product , service or brands  4. Email marketing  Sending Targeted and personalized messages to coustomer or prospect via email 5. Content marketing  Creating and distributing valuable , relevant,and consistent content to attract and retain a  clearly defined audience  Befits of Digital Marketing  1. Increased reach  2. Measurable results  3. Cost effective  4. Personalization  5. Flexibility  Digital Marketing tools  Google ana...